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Using Social Networking in Tourism Marketing: Twitter
What is it? Twitter is a social networking site that allows users to answer the question “What are you doing?” in 140 characters or less. People have the opportunity to “Follow” people from all over...
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What You Can Learn From BP’s Mistakes
Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet...
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